Are You A Manufacturer/Advertiser OR An Advertising Professional?

There are also some advertising/marketing agencies in India, who does not have professionals who can design the concept as well as the media plans. They actually do not have any study, strategy, facts & figures or proper plan.

They know to shoot an ad film at a very low cost, which actually look very good. But they do not know who their TG is? And they do not even know what message to give?

But they know the client mind set of either coming on the famous TV channels or front page of a famous news paper.

In terms of business they are doing very well, but it is not at all helping the brand grow. They are just making the brand visible through different media.

I want to know from these manufacturers/advertisers, what actually they are looking for.

Are they looking for an MNC competition to come and throw them out of the market?

Are they just interested to give excuses to themselves that we have spent so much on advertising but did not get any results.

Are they interested to say “ADVERTISING DOESN’T WORK”.

Why do not they understand the term called “PROFESSIONAL”, who actually charge you some fees and help you convey the right message to the right TG in the right language and mood the TG understand with the help of the right medium.